Japanese Subculture Aimed for the Global Market
The MINDOL project aims to revitalize Japanese subculture worldwide
According to the Ministry of Economy, Trade and Industry, the market scale of domestic contents industry including Japanese cinema, anime, TV programs, music, and games amounts to approximately 1,200 million yen.
However, this number represents only the domestic market, and the market size of the global is said to be several tens of times more. More than 230,000 participants from all over Europe register for Japan Expo held annually in France, and the event is held annually in different parts of the world. It is globally recognized cultural genre that even Steven Spielberg who visited Japan this year expressed as